"For the W" is a large $100mil capital campaign project for WIU. It involved coming up with several ideas for branding it. This was a project that was heavily worked together on with members of WIU's Foundation dept.
I dived into WIU's archives to get inspiration for past "W"s we had used to identify ourselves over the years. That's where the "W" background came from by finding older photos and vectorizing the "W"s within them.
I then also used a past logo design from the 1960s as inspiration for the main "For the W" badge graphic.
That led to invites, social media posts, backdrops, champaign glasses, website graphics, and a kickoff video for which I crafted one of the first rough drafts of the script for it.
All in all, was a very fun experience branding something of this scale with all the connected pieces it involved.
All designs are intellectual property of Western Illinois University and were created by me while working for WIU.
Photos taken by WIU's talented PDP dept, and edited by me. All images are property of Western Illinois University.
Website created by WIU's talented web designers. All web images are property of Western Illinois University.
Video created by WIU's talented UTV dept, and co-scripted by me, with various graphics I created.
All videos are property of Western Illinois University.
Some of the images that inspired the branding for "For the W"
